Investor · Founder · Operator · Host of The Advantage

Mike
Wystrach

Co-founder of Cutting Horse — growth capital for enduring consumer brands. $5B+ in enterprise value created, $300M+ raised for companies founded. Built Freshly to a $1.5B exit; now also operating Petfolk.

Mike Wystrach
$5B+Enterprise value created
$300M+Raised for companies founded
$75MCutting Horse Fund I
$1.5BFreshly exit to Nestlé
$550MFreshly peak annualized revenue
$107MRaised at Freshly
2,500Freshly employees at exit
1M+Meals shipped per week
48States — Freshly
40+Petfolk care centers
NewsweekBest Veterinary Hospital — Petfolk
FortuneContributor
$5B+Enterprise value created
$300M+Raised for companies founded
$75MCutting Horse Fund I
$1.5BFreshly exit to Nestlé
$550MFreshly peak annualized revenue
$107MRaised at Freshly
2,500Freshly employees at exit
1M+Meals shipped per week
48States — Freshly
40+Petfolk care centers
NewsweekBest Veterinary Hospital — Petfolk
FortuneContributor

Press

“Helped create over $5 billion in enterprise value over the years and have raised more than $300 million for companies they founded.”

Track Record

$0B+

Enterprise value created · Cutting Horse & founders

$0M+

Raised for companies founded

$0.0B

Freshly exit to Nestlé · 2020

$0M

Freshly peak annualized revenue

Guest Appearances

Podcasts featuring Mike

Hover to pause · click any episode to listen

Venture with Grace cover art
Listen
Venture with GraceJul 2025

Chris & Mike ($1.5B Exit) Backing Bootstrapped Brand Founders

The Operators Podcast cover art
Listen
The Operators PodcastMay 2025

E113: £500M Exit — Behind The Curtain With Petfolk Founder Mike Wystrach

Story in a Bottle cover art
Listen
Story in a BottleApr 2024

Mike Wystrach on entrepreneurship, Freshly, and the trials that built him

Sit Down Startup cover art
Listen
Sit Down StartupFeb 2021

Freshly's Michael Wystrach on the future of food

Kreatures of Habit cover art
Listen
Kreatures of HabitOct 2020

The Best Thing About Not Giving a F*ck

Sarah Shaw Consulting cover art
Listen
Sarah Shaw Consulting2019

Changing The Way We Eat with Michael Wystrach

Mission Daily cover art
Listen
Mission Daily2019

Creating a Great Customer Experience with Mike Wystrach, CEO of Freshly

Well Made cover art
Listen
Well MadeOct 2018

Ep 59: Making It Easy to Eat Healthy with Carter Comstock & Michael Wystrach

The Spoon cover art
Listen
The SpoonAug 2018

Talking Food Delivery With Freshly's Michael Wystrach

EntreLeadership cover art
Listen
EntreLeadership2017

Why the Best Marketing Platform is Always Your Product

Millennial Money cover art
Listen
Millennial MoneyNov 2017

Eat Healthy, Live More — Michael Wystrach, Freshly

The Mike Dillard Show cover art
Listen
The Mike Dillard ShowMay 2016

Inside the Rise of Freshly.com with Michael Wystrach

Starting Small cover art
Listen
Starting SmallOct 2021

Freshly: Michael Wystrach

Venture with Grace cover art
Listen
Venture with GraceJul 2025

Chris & Mike ($1.5B Exit) Backing Bootstrapped Brand Founders

The Operators Podcast cover art
Listen
The Operators PodcastMay 2025

E113: £500M Exit — Behind The Curtain With Petfolk Founder Mike Wystrach

Story in a Bottle cover art
Listen
Story in a BottleApr 2024

Mike Wystrach on entrepreneurship, Freshly, and the trials that built him

Sit Down Startup cover art
Listen
Sit Down StartupFeb 2021

Freshly's Michael Wystrach on the future of food

Kreatures of Habit cover art
Listen
Kreatures of HabitOct 2020

The Best Thing About Not Giving a F*ck

Sarah Shaw Consulting cover art
Listen
Sarah Shaw Consulting2019

Changing The Way We Eat with Michael Wystrach

Mission Daily cover art
Listen
Mission Daily2019

Creating a Great Customer Experience with Mike Wystrach, CEO of Freshly

Well Made cover art
Listen
Well MadeOct 2018

Ep 59: Making It Easy to Eat Healthy with Carter Comstock & Michael Wystrach

The Spoon cover art
Listen
The SpoonAug 2018

Talking Food Delivery With Freshly's Michael Wystrach

EntreLeadership cover art
Listen
EntreLeadership2017

Why the Best Marketing Platform is Always Your Product

Millennial Money cover art
Listen
Millennial MoneyNov 2017

Eat Healthy, Live More — Michael Wystrach, Freshly

The Mike Dillard Show cover art
Listen
The Mike Dillard ShowMay 2016

Inside the Rise of Freshly.com with Michael Wystrach

Starting Small cover art
Listen
Starting SmallOct 2021

Freshly: Michael Wystrach

The Work

What Mike is currently building.

The fund

Cutting Horse

Growth capital for enduring consumer brands.

Mike co-founded Cutting Horse with Chris Protasewich. $75M Fund I, oversubscribed. They back founder-led businesses across food, health, pet, and consumer services — Feel Goods, SuperTeeth, BetterWild, Cassi, Ripi, and more.

$0B+

Enterprise value

$0M+

Raised for founders

Pitch Cutting Horse

The exit

Freshly

$1.5B exit to Nestlé, October 2020.

Mike founded Freshly in 2012. Raised $107M, scaled to 2,500 employees, and shipped over a million fresh meals a week to all 48 states.

$0.0B

Acquisition

$0M

Peak annualized revenue

$0M

Raised

0

Team at exit

Operating

Petfolk

Modern veterinary care, built with his sister.

Co-founded with his sister, Dr. Audrey Wystrach. 40+ care centers across 8 states, recognized by Newsweek as one of America’s best veterinary hospitals.

0+

Care centers

Newsweek

Best Vet Hospital

0

States

Mike Wystrach

Want to talk?

If you’re building, hosting, writing, or investing — Mike would love to hear from you.

Michael Wystrach